Holy
niu rou mian, (beef noodles) Batman! We're in the
New York Times!
Source: New York Times (3/4/06):
http://www.nytimes.com/2006/03/04/international/asia/04china.htmlNoodle
Prices Rise, Along With Chinese TempersBy JIM YARDLEY
LANZHOU, China
‹ One difference between China's remote west and the rest ofthe country is what people choose to put in their stomachs. Noodles, notrice, are the favorite dish, none more so than the steaming bowl of beefnoodles named after this decaying provincial capital on the Yellow River.Noodle-making performance art: Maya Gubo swung, stretched and slung thestuff that would feed Lanzhou.So in February, as noodle patrons across the city arrived for their morningfix, an unexpected notice awaited them: The price of a bowl of Lanzhoupulled beef noodles was going up. A large bowl, once only 27 cents, wouldnow cost almost 31 cents."Beef Noodle Price Hike Touches Off Nerves Everywhere!" declared The WesternEconomic Daily, a feisty local paper.And so it did. A full-blown noodle controversy arose, with price fixing by anoodle cartel being alleged. Polls gauged public opinion (Answer: notpleased). Even People's Daily, chief mouthpiece of the Communist Party,registered its indignation. Local officials promised to investigate.But on the streets of the city's Anning District, where more than 70 noodleshops are crowded into several square blocks, the noodle contretemps wasalso a reminder of the millions of Chinese who still live on margins soslender that a bump of 4 cents for a bowl of noodles constitutes real money."There is nothing I can do about it," said Yu Songling, 50, a manager at anoutdoor market in Anning. The neighborhood, in the midst of being rebuilt,is like a carcass left over from the old socialist economy: decrepitstate-owned factories, many of them now closed, and vast numbers of laid-offworkers, many scraping by on minimal welfare benefits."There are a lot of wolves," said Mr. Yu of the struggle faced by manypeople in the neighborhood, "and not enough meat."There have always been enough noodles, though. Noodles served in ascorching, spicy broth in the winter or al dente in the summer, tasty, warm,filling and cheap. Lanzhou beef noodles call for chives, red peppers, beefbouillon and noodles, a recipe that to the unschooled seems mundane but onethat many locals consider a subtle art."There is a big difference between noodle shops," said Wang Xiaoxia, 29, ataxi driver. "The taste, the color, the aroma. On days I drive, I always eatnoodles. It makes me feel good."For people in Anning, the Black Sunday of the noodle controversy was Feb.12. Posters suddenly appeared in noodle shops announcing a price increase of3 mao, or about 4 cents. Higher costs, wage increases, taxes ‹ even China'sembrace of market economics ‹ were blamed. A day later, the price rose.Inside one of the biggest shops in the neighborhood, the Gazhang Halal BeefNoodle Shop, the poster with the price increase hung beside a small tablewhere the manager sold boiled eggs and tickets for noodles. In the smallkitchen, a cook in a blue smock pulled noodles into long strands, twistingthem in his hands like yarn before tossing them into a cauldron of boilingwater that filled the room with steam.Kitchens like this one can be a first step out of rural poverty for somemigrant workers. At the Gazhang shop, all the workers are from the owner'shome village, a typical arrangement. An owner gets cheap, reliable help; amigrant worker gets a trade and a start. But where last year a trained cookmade $60 a month, the rate is $90 or higher this year because of increasedcompetition for low-wage workers. At the same time, the price of flour alsohas risen."All the expenses are going up," said Zhang Yuxiao, 31, the owner of theGazhang shop. "We're just following the market."But was it really just the market? The number of noodle shops in the cityhas risen, increasing supply. In early February, price increases in otherdistricts of the city had already attracted attention.Then a day after the increase in Anning, The Western Economic Daily broke amajor scandal: "The Beef Noodle Price Hike, a Price-Fixing Scheme." Thepaper documented a coordinated pricing scheme, led by a small group ofnoodle shop owners, who had made threats against any owners who resisted.One owner, Ma Ali, taking a break from his kitchen after the scandal hadbecome public, confirmed the pressure tactics. "They came over and handedthis to me," said Mr. Ma, showing a two-page agreement that called for everyshop owner to raise prices. "They said, 'If you don't raise your prices,we're going to tear down your shop sign.' "But, Mr. Ma added, noodle shops face a problem of too much supply and toolittle labor: "Of course, what they are saying is true. We are not making alot of money. And it is hard work."It also made a good story. The Western Economic Daily, a private newspaper,wrote editorials, commissioned a poll and continued a barrage of headlineslike "Ruthless Competition Leads to a Vicious Cycle" and "Beef Noodles:Price Collusion Is Illegal." Finally, the city price bureau opened aninvestigation.None of the ringleaders are confessing to any wrongdoing. (Mr. Zhang, ownerof the Gazhang shop, is one of the owners listed as an author of thetwo-page agreement calling for the higher prices. Asked about price fixingand the newspaper stories, he replied, "Journalists have nothing else todo.")So far, nearly all of the noodle shops in much of the city are stillcharging the higher price. An exception is Master Zhang's Beef Noodle, adingy storefront in the Anning District that opened in late December. Theowner, Zhang Wei, 41, has struggled to make a living since losing a factoryjob more than a decade ago. He thought noodles might work.He, too, got a visit from the noodle cartel, and his wife even signed anoath with a thumbprint, pledging to raise prices. But after Mr. Zhang sawthe newspaper coverage, he returned his prices to the lower rate. "I had alot fewer customers after I raised the prices," he said.And he has other worries. A new shop just opened around the corner. "Andthey are giving away eggs," he said. "People here are really poor. Theydon't make any money, so they go there because they give away the free egg.If I start giving away eggs, I start losing money."So, like owners of every other Lanzhou noodle shop, Mr. Zhang hopes tosucceed by giving Lanzhou residents what they most seem to want ‹ goodnoodles."It's all going to depend on the taste of the noodles," he said. "If peoplelike the taste, they will slowly start coming."
http://www.nytimes.com/2006/03/04/international/asia/04china.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1141651467-0xq+cwxAN+p6DLj9Wbhiiw